The Rise of Elevated Loungewear: Why Everyone’s Obsessed with Elwood

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Fashion status symbols come and go. One year it’s an oversized designer tote, the next it’s a viral water tumbler or a rare collectible toy. But there’s one trend that never seems to lose its appeal: loungewear that looks as good as it feels. Matching sets in soft fabrics and cool silhouettes have become the modern-day marker of effortless chic—and few brands capture that balance of comfort and luxury better than Elwood Clothing.

If the name rings a bell, it’s because Elwood has been spotted on everyone from Justin Bieber to Alexandra Cooper to Paige Lorenze. Known for its vintage-inspired aesthetic, the brand has cultivated a cult following by reimagining everyday essentials into wardrobe staples that feel current yet timeless. And now, Elwood is giving fans even more to love with fresh additions to its Core Collection.


What’s New in the Core Collection

Elwood’s latest drop introduces two standout pieces—the Core Hoodie 2.0 and the Big Core Sweatshort—along with three dreamy, limited-time colorways that look like they were plucked straight from a summer sunset.

  • Butter: a soft, creamy yellow that feels equal parts cozy and playful.
  • Faded Blue: a vintage-wash shade that channels laidback California cool.
  • Sun-Faded Pink: the crown jewel of the collection, with a 5,000-person waitlist and a track record of selling out in less than 24 hours.

It’s not just the colors that have fans buzzing—it’s the thoughtful design tweaks that elevate these classics into something fresh.


The Core Hoodie 2.0: A Subtle Upgrade

At first glance, the Core Hoodie 2.0 may look like your standard cozy sweatshirt, but a closer look reveals a clever update. Instead of the traditional ribbed hem, Elwood introduced a cinched finish that creates a slight bubble silhouette. The bubble shape is one of the biggest trends in fashion right now, giving the hoodie just enough edge to stand out while still being endlessly wearable.

The hoodie also maintains Elwood’s signature garment-washed finish, which means it arrives with that perfectly lived-in look (and will only get better with age). It’s the kind of piece you can throw on for errands, wear to the airport, or style up with wide-leg trousers for a relaxed yet intentional vibe.


The Big Core Sweatshort: Lounging, Upgraded

Meanwhile, the Big Core Sweatshort puts a bold spin on Elwood’s beloved original style. This new iteration is cut baggier and longer, hitting just below the knee for a slouchy, oversized fit that taps into the streetwear-meets-loungewear movement. With its wide cut and garment-washed texture, the short offers that effortless “borrowed-from-the-boyfriend” feel without sacrificing polish.

Paired with the Core Hoodie 2.0, the set gives off a cool, undone vibe—like you just rolled out of bed looking runway-ready.


Why Elwood Works

What sets Elwood apart from countless other loungewear brands flooding Instagram feeds? It’s the details. The brand nails that tricky combination of comfort meets style, offering pieces that feel relaxed without ever crossing into sloppy territory. The vintage-inspired washes give everything a lived-in authenticity, while the silhouettes lean fashion-forward enough to make even a hoodie-and-shorts combo feel like a style statement.

And then, of course, there’s the accessibility factor. Unlike many luxury athleisure labels that come with sky-high price tags, Elwood manages to deliver premium-quality pieces at a more approachable price point—making it easier to build a capsule collection of matching sets you’ll actually live in.


Final Thoughts

Trends may shift, but chic loungewear is here to stay. Elwood’s latest Core Collection drop proves why: it’s cozy, it’s stylish, and it makes you look like you put thought into your outfit—even if you didn’t. With fresh silhouettes, crave-worthy colorways, and a history of selling out fast, the new pieces are destined to become wardrobe heroes for anyone chasing that elusive mix of laidback and luxe.

If the 5,000-person waitlist for the Sun-Faded Pink hoodie says anything, it’s this: don’t sleep on Elwood. Literally.

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