If there’s one sale that manages to get the internet buzzing every year, it’s Abercrombie & Fitch’s Viral Denim Sale—and yes, it has officially landed for 2025. From August 6 through August 11, shoppers can snag every single pair of jeans on the site for 30–50% off, making this one of the brand’s biggest seasonal markdown events.
But here’s the kicker: the discounts don’t stop there. Enter promo code DENIMAF at checkout, and you’ll unlock an extra 15% off your denim haul. That’s how some jeans, originally priced at $90, are now ringing up for as little as $38.
For anyone who’s been eyeing a refresh for their denim drawer, this is your golden ticket. Not only does the sale offer nearly every cut, wash, and rise under the sun, but Abercrombie has also extended the markdowns to the rest of its site, with most non-denim items clocking in at 20% off. In short: your cart won’t just stop at jeans.
Why This Sale Is Such a Big Deal
As someone who tracked Abercrombie’s Black Friday 2024 deals, I can confirm—the Viral Denim Sale stands shoulder-to-shoulder with the retailer’s biggest holiday event. In some cases, the prices are even better. It’s rare to see Abercrombie’s denim discounted over 50%, which makes this week-long event a must-shop moment for denim devotees and casual buyers alike.
The timing couldn’t be better, either. For summer, lightweight washes and cropped cuts are still in heavy rotation. But as fall approaches, you’ll want those classic straight legs, darker washes, and slouchy fits to anchor your cold-weather outfits. Stocking up now means you’re covered for both seasons—without having to pay full price later.
Viral Denim Sale 2025 at a Glance
To save you time, here are some standout styles (and their new markdown prices) worth adding to your cart:
- Best Low-Rise: Low Rise Ultra Loose Jean — $54 (originally $90)
- Best Straight Leg: Mid Rise 90s Straight Jean — $38 (originally $90)
- Best Baggy Fit: Curve Love Mid Rise Slouchy Jean — $54 (originally $90)
- Best Barrel Leg: Mid Rise Barrel Jean — $54 (originally $90)
- Best Bootcut: Curve Love Mid Rise Bootcut Jean — $54 (originally $90)
- Best Wide-Leg: Curve Love High Rise Cropped Wide Leg Jean — $54 (originally $90)
- Best Skinny: Curve Love High Rise Modern Skinny Jean — $48 (originally $80)
- Best Maternity: Maternity Ankle Straight Jean — $54 (originally $90)
The lineup covers the full spectrum of current denim trends, from early-2000s-inspired low-rise fits to versatile bootcuts and mom-approved maternity styles. No matter your denim preference, there’s an option sitting under $55 right now.
The Trends Worth Noting
If you’re not sure where to start, here are a few trends this sale makes easy (and affordable) to try:
- The Return of Low-Rise: Love it or hate it, low-rise jeans are back. Abercrombie’s Ultra Loose version feels more modern thanks to its slouchy silhouette, making it wearable for those who aren’t ready for the full Y2K plunge.
- Straight Leg Staples: The 90s Straight Jean is the gold standard for denim versatility—pair it with sandals now, then switch to boots when temperatures drop.
- Barrel Shapes: A newer cut on the scene, the Mid Rise Barrel Jean adds structure and dimension to outfits, great for fashion-forward dressers.
- Curve Love Fit: Designed with more room in the hip and thigh, Curve Love options solve the dreaded waistband gap. If you’ve struggled with fit in the past, these might just be your denim holy grail.
- Maternity-Friendly Styles: Abercrombie’s Maternity Straight Jean delivers the same on-trend cut with the comfort features expecting moms need—an inclusion that’s refreshing to see in a major sale.
My Top Picks
If I had to narrow it down, I’d highlight two pairs I can’t stop thinking about:
- The Low Rise Ultra Loose Jean ($54) — Slouchy, laid-back, and perfect for channeling a casual model-off-duty vibe. I love how it can be styled with everything from crop tops to oversized blazers.
- The Curve Love Mid Rise Slouchy Jean ($54) — This pair nails the balance between trendy and timeless, with a relaxed fit that doesn’t compromise on polish.
Both are discounted enough to justify buying them together, which, let’s be honest, is the real danger (or joy) of a sale like this.
How to Shop Smart
Given how quickly popular washes and sizes sell out during Abercrombie’s viral events, a little strategy goes a long way:
- Move Fast: Don’t wait until August 11. Sizes are already dwindling in some styles, and restocks are never guaranteed.
- Stack the Code: Don’t forget to enter DENIMAF at checkout for the extra 15% off—it’s what makes these prices rival Black Friday.
- Think Ahead: Consider fall styling now. Darker washes, straight legs, and bootcuts will transition seamlessly into colder months.
- Check the Rest of the Site: With 20% off most non-denim items, you can round out outfits with blouses, jackets, and accessories at the same time.
Final Thoughts
The Abercrombie & Fitch Viral Denim Sale 2025 isn’t just another markdown event—it’s one of the best chances all year to score high-quality denim at seriously unbeatable prices. With markdowns starting at $38 and nearly every silhouette included, there’s truly something for everyone, whether you’re denim-obsessed or just looking for a closet refresh.
My advice? Don’t be shy about stocking up. These are the kinds of deals that don’t come around often, and once August 11 hits, the prices will climb back up. In this economy, getting denim staples at half off (or more) feels like a win worth celebrating.
